J.Lindeberg is launching its first ever branded house at the first major PGA tournament of the season, The Masters. The event celebrates J.Lindeberg’s continued success in the golf industry, while further establishing the brand as a leader in the field. The house at The Masters is open to VIP guests from April 3 to April 9, where the guests have the opportunity to experience J.Lindeberg in an immersive and unforgettable way, with collaborative pieces and activations available to enjoy throughout the week. 

The launch of the house is an opportunity to let a wider audience connect with the brand and explore the world of J.Lindeberg, while enjoying everything that Augusta and the tournament have to offer. The tournament is one of the most prestigious events in golf and features the world's top golfers competing for the coveted green jacket. In addition to the main event, the brand is launching a capsule collection designed for off-course wear. The collection features loose fashion silhouettes used for sweatsuits and T-shirts, as well as golf accessories.