Like the mementos we collect from different facets of our lives to glue into our notebooks and stick on our walls, clothes hold memories too. In an exploration of craftsmanship for the Loewe Fall/Winter 2025 collection, Jonathan Anderson combines classic Loewe codes with innovative design choices with a scrapbook-inspired collection. Featuring distinctly Loewe construction with architectural pieces that subvert shape and movement, the collection also led to a collaboration with the Josef and Anni Albers Foundation. The late couple were pioneers of 20th-century modernism, making for a meaningful partnership with Loewe's dedication to the abstraction of shape. References to their work are sprinkled throughout the collection and create strong ties to the modernist approach found in Anderson's work and across the Loewe archive.
The collection champions a fluidity between womenswear and menswear, with a constant effort to subvert classic silhouettes through splicing and fusion. Garments fused together to make hybrid pieces leaves audiences questioning what they already know about garment construction. With Anderson being largely inspired by scrapbooking while making this collection, the unconventional draping and cutting techniques provide that sense of spontaneity that viewers get from collaging. Leather jackets that are slightly billowed and sliced stand out in the collection as an outward subversion of expectations, creating something permeable. Draped gowns provide movement against the rigidity of shape and add texture to the collection. Another beautiful motif amongst the collection is Anni Albers' pictorial weavings featured on bags and coats, continuing to complicate the diverse imagery in this collection.
The collection was staged in the 18th-century Hôtel de Maisons and utilized 17 rooms throughout the space to create a gallery-like experience. Also on display were pieces from the Loewe art collection, which appear in previous collections, reiterating the exploration between Loewe's design approach and modern art and Anderson's commitment to innovate the Loewe identity.