The iconic MCM miniature purse perfume bottle is getting an indulgent makeover with a Limited Edition Parfum Encrusted With SWAROVSKI® Crystals. With only 150 perfume bottles rolling out, this alliance solidifies itself as one that is a soon-to-be collectible. To augment the luxuriousness of the collection, the brand is also unveiling a metallic limited-edition travel case with the same dimensions and characteristics as the classic design we know and love. This installment of the Ottomar Travel Case comes in Berlin Gold for a bit of additional opulence, gently demanding attention to its radiant balance between craftmanship and functionality.
This ingenious reimagining of the original MCM Eau de Parfum aroma effortlessly sweeps us from the naturalistic themes of Summer’s verdancy into Fall’s woodsy imagery. The formulation is a warmer, more focused acclimation into the intensity of the colder months and the emotionality that accompanies them. This fragrance has long-lasting notes of ripe raspberries, lush bundles of jasmine, and smooth Ambrox® Super for whiffs of inviting amber. MCM’s latest scent is a fanciful embrace and a harmonious journey into the essence of splendor.
On par with their commitment to this organic theme, the luxury fashion brand was adamant on manufacturing the product ethically. More than 77% of this vegan formulation is biodegradable, and over 87% of the ingredients were derived via green chemistry principles. The brand utilized innovative processes like that of Natureprint technology to sustainably source raspberry notes without affecting or damaging the live plant. Jasmine is hand-picked from the Egyptian and Indian flower fields at early hours, as this is when the bloom is most ambrosial. This timed technique also ensures the durability of the flower. Further solidifying their impact on sustainability, more than half of the Naturals Together™ ingredients have ties to well-natured social change in local communities around the globe.
The MCM Limited Edition Parfum with Swarovski® crystals, a unique refinement to the award-winning bottle design and already esteemed scent, is available this month online, at MCM boutiques, and at select locations around the globe.