Last night in Los Angeles, the causes to celebrate were manifold. An unseasonably warm, smogless day in the metro area. The first Sunday of a year in its infancy. The beginning of an awards season, underscoring multitudinous projects and talent that shaped popular culture (and thus, the collective consciousness) for the entirety of the year prior. A decadeslong philanthropic endeavor, the licensing fees from which have enabled millions of dollars of donations to entertainment charities over the last three decades. Certainly, the conditions under which the 82nd annual Golden Globes at the Beverly Hilton were hosted mandated celebration—and Moët & Chandon provided the tools with which luminaries across the industry could do so to the fullest extent.
Moët & Chandon played a seminal role in the evening’s festivities on all fronts: The brand began the night with the time-honored “Toast For A Cause” tradition, an initiative done in collaboration with Entertainment Tonight in which guests of the carpet raise a toast to a charity of their choice, after which the company 1,000 dollars to a charity in their name. On the carpet (alongside the brand’s first-ever Red Carpet Correspondent Lilly Singh) sat a Moët & Chandon vending machine, which distributed Moët minis to all who ventured to press its buttons. Throughout the night, stars among the likes of Ariana Grande and Cynthia Erivo, Timothée Chalamet, and Selena Gomez enjoyed on the night’s sips of choice, Moët & Chandon’s Brut Impérial and Rosé Impérial, and members of award-winning casts later celebrated with customized Moët & Chandon trophy bottles inside the winners’ room.
Moët & Chandon, a centuries-old institution, has catalyzed celebrations for longer than the country in which we celebrate has formally existed—now a long-standing associate with Hollywood’s oldest governing bodies, the brand celebrates its 34th year as the official champagne of the Golden Globes, and will continue to enliven and innovate carpets across the 2025 award season circuit.