Paly Hollywood, co-founded by actor James Franco and designer Kyle Lindgren in 2022, has rapidly established itself at the crossroads of fashion and narrative. The brand explores the darker aspects of Hollywood, delving into infamous crimes, cult phenomena, and the rich lore of the film industry. All perfect themes for a modern Halloween party. That being said Paly hosted an exclusive Haunted House event at the house of classical cinema pioneer Samuel Goldwyn, inviting guests to immerse themselves in an evening filled with chilling tales and unsettling charm. The gathering embodied Paly’s aesthetic, iconically combining streetwear, fashion, the arts, and the supernatural.

As attendees roamed the historic home, they encountered original art pieces by Franco and Lindgren, each offering a twisted take on Hollywood legends. The event also marked the clothing drop of Paly’s Halloween capsule collection, featuring a hoodie, sweatpants, t-shirt, and hat inspired by notorious scandals, including the ill-fated romance between Lana Turner and Johnny Stompanato. A standout piece was a hat that paid homage to the infamous "Poltergeist Curse," highlighting Hollywood’s never-ending haunted history. The venue was transformed into a spine-tingling spectacle, and the atmosphere vibrated with music from AlphaTheta, enhancing the immersive “Hollyweird” experience. DJ AHARAW provided the perfect backdrop, ensuring a memorable evening that celebrated the eerie allure of Hollywood.