Prada’s Spring Summer 2025 Campaign, Acts Like Prada, arrives with Carey Mulligan at its focus, where the fashion house and the actor consider the variations within personhood and personality, progressions in identity, and the nuances of Prada. In fact, this series is a head-on reference to the Fall Winter 2021 campaign, Feels Like Prada, acknowledging Prada as a concept made tangible through different interpretations and perspectives.

Taking inspiration from the forces of continuous movement and evolution that drive the fashion ecosystem forward, this campaign is a reflection on reinvention and a study of the endless ways in which we can define “the self.” Not unlike the feat of acting, Prada sees Mulligan transformed into a number of different people–a different style, silhouette, and story for each look. In these varying individuals (who are all of course, represented by one individual) the ethos of Prada remains throughout, examining the ways in which fashion is the communicating bridge from the depths of our imaginations to the outside world.

Photographer Steven Meisel finds Mulligan in a sequence of images, where the best lens to view Prada’s Spring Summer 2025 campaign is that of a kaleidoscope, allowing fragments to define a whole.