The luxury streetwear brand REPRESENT achieved a major milestone last week with the opening of their first brick and mortar storefront in Los Angeles. The brand’s founders, British-born brothers George and Michael Heaton, are thrilled to be expanding their community into West Hollywood. Opening a standalone store has been one of their longtime goals, and they decided to celebrate their success in style.

‍Alesso, Chase Hudson, and Noah Beck were among the guests who experienced REPRESENT’s new design-forward storefront in the heart of West Hollywood, enjoying music performed by D33J and bespoke cocktails served by Tequila Don Julio. In addition, attendees had the opportunity to take a first look at REPRESENT’s Robertson Collection, their latest range of meticulously-designed garments sold exclusively at their LA location. 

Angelenos can finally rep some REPRESENT of their own. The brand’s flagship store, at 461 North Robertson Boulevard, is now open to the public.