Roger Vivier is pleased to unveil its new video-led advertising campaign, directed by Gherardo Felloni and starring French actress and model Lou Lampros. The campaign captures the vibrant spirit of Paris and the essence of the Viv’ on the Run collection, celebrating movement, self-expression, and liberation. Through Lou's performance, it conveys a powerful message of freedom and individuality, reflecting the collection's bold energy and timeless joy.

The Viv’ on the Run sneaker brings a fresh edge to urban style, blending influences from the ’90s and early 2000s. Its sturdy, biker-inspired sole offers reliable grip, while the curved silhouette evokes the timeless elegance of the classic 1959 Choc heel. Finished with metallic leather accents in various colors, this design effortlessly combines comfort, function, and standout style.

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