On a lively evening on the 22nd of January, La Belle Epoque in Paris was the place to be for the grand opening of Stone Island’s flagship store on Rue St. Honoré. The event saw a gathering of around 100 notable friends and family, including music stars Skepta and Giggs, along with influential fashion figures such as Nick Wooster and Stone Island’s CEO, Robert Triefus.

The festivities kicked off with jazz ensemble BADBADNOTGOOD, who captivated the audience with their blend of jazz and hip-hop. Sam Gellaitry followed with a dynamic DJ set, mixing genres and engaging the crowd, creating a vibrant atmosphere of unity and celebration.

Samir Bantal from OMA/AMO emphasized that this store aims to be a community hub, welcoming both new fans and long-term supporters of the brand. As the night wrapped up, guests left feeling invigorated by Stone Island’s dedication to innovation in fashion and culture. The Paris Flagship is not just another retail space; it’s a vision for the future where creativity and community can flourish together.

The new flagship store, with a spacious layout of over 200m² was developed in partnership with the architectural firm OMA/AMO. Triefus spoke about the store as a reflection of the brand’s ongoing journey, showcasing a beautiful fusion of heritage and contemporary design.

‍Robert Triefus, the CEO of Stone Island, proudly stated, “The new Paris flagship is not just an important showcase for Stone Island; it is also a space that celebrates our ongoing evolution. It serves as a meeting point between heritage and innovation, where design and multicultural connections come together to create a cohesive brand experience. I would like to thank our community for consistently representing a unique global cultural intersection, whose creativity, vision, and energy inspire us every step of the way.”