While Kith founder Ronnie Fieg has been a long-time collector of vintage watches, he never forgot his first luxury timepiece: the 1986 TAG Heuer Formula 1, a watch built for speed and worn by racing legends. With its bold red and black color scheme and distinctive design, the piece ignited Fieg’s passion for prestigious watches that has only continued to intensify over the years. Now, four decades later, TAG Heuer and Kith are reinvigorating the Formula 1 Series with a special edition collaboration that pays homage to the icon of 80’s timekeeping. 

The TAG Heuer Formula 1 x Kith reinterprets the watch’s prestigious legacy through the lens of Kith’s signature luxury streetwear aesthetic. The new models, updated in ten new colorways, feature sapphire crystal and rubber straps and are available in both stainless steel and rubber bracelet editions. Each watch flaunts the logos of both Kith and Heuer alongside a reimagined insignia that merges both iconic brands into one. 

The collection comprises seven exclusive models available only at Kith, each honoring a unique location in the brand’s history. With its release limited to just 1,350 pieces, the TAG Heuer x Kith collaboration maintains the spirit of Ronnie Fieg’s favorite hobby by being a true collector’s item. The first edition launches exclusively in Miami storefronts on May 3rd followed by its May 6th global release.