GUESS Originals has partnered up with PLEASURES for a third time to create a collection inspired by the timeless Drew Barrymore GUESS campaign imagery from 1993 by Wayne Maser. The Drew Barrymore Capsule Collection features unreleased photographs plastered on 36 new pieces that will transport you to the iconic ‘90s. The GUESS Originals x PLEASURES collection will be sold at select GUESS stores and [guess.com](http://guess.com/) and at [Urban Outfitters](https://www.urbanoutfitters.com/search?q=guess%20x%20pleasures).
_Flaunt_ talked to Nicolai Marciano, Director of Brand Partnerships, about PLEASURES, the infamous Drew Barrymore images, and GUESS’ commitment to its roots.
**What attracted GUESS to PLEASURES for 3 collabs now?**
PLEASURES brings a unique perspective to the table when it comes to graphic art direction and placement. We have had an ongoing relationship with them going on four years and the partnership gets stronger with each collection we create together.
**What brought about unearthing these DB images?**
One of the earliest creative conversations when we met the PLEASURES team was around the Drew Barrymore campaign shoot of 1993. Initially we were working on our Farmer’s Market collections and activation. We agreed to hold this back for something more timely. Now felt like the right moment to elevate Drew’s campaign as our 40th anniversary is approaching.
**Tell us about GUESS’s commitment to heritage and putting in a contemporary context.**
Every project we work on is a direct homage to GUESS’s roots. It's what our company has been built on from a product to an advertising standpoint. Our responsibility, as GUESS Originals, is to talk about those moments in new perspectives and show a new generation the history that built the GUESS brand over the past few decades**.**
.jpg)
