Embracing sustainability and comfort, LOEWE and On come together to release the Cloudtilt, the next shoe a part of On’s CloudTec Phase. The Cloudtilt’s streamlined design brings together a lightweight running shoe and an element of style.

Known for finding a balance between functionality and comfortability, On uses midsole technology that incorporates intentional cushioning. The Cloudtilt consists of a knitted sock, speed laces, and an outer sole made of EVA foam – helping reduce the use of rubber. The entirety of the shoe is made from 99% recycled polyester while the shoes are packages in 100% recycled industrial materials.

LOEWE x On will feature two drops with respective color palettes. Ranging from lime green to navy blue, the Cloudtilt establishes itself as a sustainable, yet functional and fashionable shoe.

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