Christian Dior Parfum celebrated their recent launch of the new Miss Dior Parfum by Francis Kurkdjian, Dior Perfume’s Creation Director. The immersive pop-up boutique in Los Angeles welcomed a surprise musical performance by BANKS, following DJ Karaba’s setlist. Maggie Rogers, Alexandra Shipp, Lucy Hale, Thomasin McKenzie, Madelaine Petsch, Devon Booker and more wore Dior by Maria Grazia Chiuri along with Dior by Kim Jones. 

The iconic perfumery launched in 1947 created by Christian Dior to embody the scent of a young generation with a penchant for discovering life. Today, Francis Kurkdjian draws inspiration from this same eternal youth, reinterpreting the fruity and gourmand jasmine layers with strawberry, peach, and apricot. The retail pop-up experience is open to the public by appointment now until March 10th on Melrose Avenue.