LA28 Olympic and Paralympic Games / New Emblem With A Diverse Cast of Voices
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LA28, the non-profit entity behind the 2028 Olympic games, has officially unveiled its emblem for the 2028 Olympic and Paralympic Games. The emblem features a various array of voices commemorating [sports, artistic expression, and the Los Angeles community](https://youtu.be/UB0XgrLC_Kk). The dynamic emblems encompass the many elements Los Angeles represents, including diversity, inclusion, creativity, and youthful energy.
The [LA28 emblem](https://youtu.be/noNSbgw73qc) is unique in expression with a strong and bold L, and individualized stories manifested through spirited variations of the letter ‘A’.
A diverse group of inspirational athletes, artists and advocates joined forces in the design of the LA28 emblem, bringing their personal narratives and visions to life through their expositions of LA, including artist Billie Eilish and athlete Allyson Felix.
The LA28 Olympic and Paralympic Games mark Los Angeles’ third hosted Olympics and first Paralympic Games, which is expected to welcome over 15,000 athletes. LA28 plans on investing $160 million into youth sports across Los Angeles, to allow higher accessibility to sports for underprivileged communities.
